A private watch journal
What’s on the wrist today?
Log what you wear in one tap, keep the story behind every piece, and notice the watches you keep reaching for.
By invitation · Registration closed
Inside the app
Everything you need to track
From cataloguing to analytics, built around the way collectors actually wear their watches.
Collection
Watch box
4 watches
Rolex
Datejust
Automatic · Jubilee
Omega
Planet Ocean
Chronograph · Steel
Rolex
Submariner
Automatic · Two-tone
Everyday
Field
Quartz · Leather
A digital watch box
Reference, nickname, provenance and photos. Your watches, displayed as beautifully as they sit in the roll.
Log the wrist time
From a morning meeting to a weekend drive, record each wear with a date and a note.
Patterns only collectors notice
Rotation balance, seasonal habits, and the pieces that deserve more time on the wrist.
Choose at a glance
Pick your next wear from your own photos. Like opening the watch box, wherever you are.
The app, in motion
- Every piece, laid out. Reference, nickname, provenance and photos. Your collection, arranged as carefully as the watch roll.
- Today’s pick, front and centre. One tap logs what you’re wearing. Changed your mind? Undo.
- A diary for your wrist. Every wear lands in a month-by-month timeline, with notes for the days worth remembering.
- Patterns only collectors notice. A year of wear rises into view: favourite days, rotation balance, and the pieces waiting for an outing.
The thinking
Built around wearing, not owning.
Most collection apps are inventories. This one started from a question asked every morning, and five decisions follow from it.
01
The wear is the unit, not the watch.
A spreadsheet knows what you own. It can’t tell you what you love. So everything hangs off one small daily entry: what’s on the wrist today.
In the appOne-tap logUndoNotes for the days worth remembering
02
Indecision is part of the ritual.
Some mornings the box is the problem. Choose for me draws from the pieces you can actually wear, and won’t hand back the one you just put down.
In the appChoose for meOnly wearable piecesNo repeats in a row
03
A watch’s story doesn’t end at the sale.
Pieces leave the box. Some are sold, some lent to a friend, some parted out to keep another running. They keep their history, dimmed rather than deleted, and stay out of the rotation maths.
In the appActiveOn loanSoldDonorPlanned
04
Insights should nudge, not grade.
No scores, no streaks. Just a quiet list of bench warmers and pieces never worn, so the next pick feels like a rediscovery rather than a chore.
In the appWear calendarBench warmersNever wornBy weekday
05
Private, and deliberately small.
No feed, no likes, no public profiles. Your collection is for you. Membership is by invitation while the app is shaped around a handful of real collections.
In the appPrivate by defaultInvitation only
From the founder
“It’s like carrying my watch box in my pocket. I’ve rediscovered pieces I hadn’t worn in years.”
I built this for my own collection. I knew every reference by heart, but not which pieces I actually wore. The app keeps that one question at its centre and leaves everything else quiet.
Members
Kept small, on purpose.
Registration is closed while the app grows around a handful of collections. If you’re already a member, your watch box is waiting.
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